The Ontario branding campaign initiative created and developed by Ontario Tourism Marketing Partnership to increase tourist traffic in Ontario including Toronto, Greater Toronto Area and its surrounding borders is effective and entertaining. The Government of Ontario and Canada has developed a marketing strategy to increase Toronto’s tourism through the use of television advertising through celebrity endorsements. The campaign’s message is to “Encourage Ontarians to explore and rediscover all that Ontario has to offer”.
One of the most recent television ad’s that is currently being aired on the Canadian Television Broadcasting System is artist Alex J. Robinson. This Sudbury Ontario native has compiled some impressive credentials and was selected by Ontario Tourism Marketing to brand Ontario. Press play above to check out her Ontario television ad!
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This advertisement has been featured in many television stations including Toronto’s own City TV, Global, CTV, MuchMusic and CBC. One of the first Ontario commercial ads featured on television and in the movie theatres is Ontario’s one and only Keshia Chante. Nineteen year old Keshia Chante’s tremedous talent and tireless commitment to her music has earned her a critical spot to endorse Ontario as part of it’s brand campaign. Check out her commercial by pressing play above!
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