Ontario: There’s No Place Like This. Branding Initiative.

The Ontario branding campaign initiative created and developed by Ontario Tourism Marketing Partnership to increase tourist traffic in Ontario including Toronto, Greater Toronto Area and its surrounding borders is effective and entertaining.  The Government of Ontario and Canada has developed a marketing strategy to increase Toronto’s tourism through the use of television advertising through celebrity endorsements.  The campaign’s message is to “Encourage Ontarians to explore and rediscover all that Ontario has to offer”.

One of the most recent television ad’s that is currently being aired on the Canadian Television Broadcasting System is artist Alex J. Robinson.  This Sudbury Ontario native has compiled some impressive credentials and was selected by Ontario Tourism Marketing to brand Ontario.  Press play above to check out her Ontario television ad!

Brought to you by Ontario Travel. *Powered by YouTube.

This advertisement has been featured in many television stations including Toronto’s own City TV, Global, CTV, MuchMusic and CBC.  One of the first Ontario commercial ads featured on television and in the movie theatres is Ontario’s one and only Keshia Chante.  Nineteen year old Keshia Chante’s tremedous talent and tireless commitment to her music has earned her a critical spot to endorse Ontario as part of it’s brand campaign.  Check out her commercial by pressing play above!

Brought to you by Ontario Travel. *Powered by YouTube.

Welcome to Toronto!

:: Toronto Recap ::

“Welcoming over 18 million visitors annually, Toronto is the focal point for a country that ranks among the world’s top 10 tourist destinations. Close to the lucrative U.S. market, within easy reach of Niagara Falls and Ontario’s spectacular northern wilderness, this bold, dynamic city offers superb attractions and events backed by the best convention and sports facilities in Canada. A critical mass of success stories benefiting visitors and investors alike – plus more great landmarks in the works – make Toronto tourism a very smart investment for the 21st century.” (City of Toronto)

  

*Images taken from toronto.ca

Fast Facts

• Toronto is Canada’s top tourist destination attracting 18 million visitors annually. Some 150 million North Americans, eager for new diversions, live within a day’s drive.
• Direct spending by visitors of $3.9 billion in 2004 contributed about $2.9 billion to Toronto’s GDP.
• Toronto’s tourism sector includes over 24,000 businesses and employs 203,000 people within sports and entertainment, transportation and sightseeing, cultural attractions, gaming, restaurants, night clubs and accommodations.
• Toronto’s 2.6 million residents are young, well educated, hard-working and cosmopolitan, reflecting a cultural diversity and viability unlike any other North American city.
• With more than 35,000 hotel rooms (and counting), Toronto offers a full range of quality accommodations. State-of-the-art convention and meeting facilities, ranked among North America’s top 10, attract more than 1 million delegates and over $900 million in spending.
• Attractions include museums and galleries that host world-class exhibitions; special events, from Caribana to Gay Pride Week to the Toronto International Film Festival; major-league sports franchises such as the Argonauts (CFL), Maple Leafs (NHL), Blue Jays (MLB) and Raptors (NBA); performing arts spectacles, from classical concerts at Roy Thomson Hall to acclaimed theatrical productions.

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One of the world’s leading tourism companies are located in Toronto including the Fairmont Hotels & Resorts and Four Season Hotels.  These two hotels are Toronto’s two most well-known accomodations from tourists world wide.  Located at the heart of Downtown Toronto, both hotels feature some of the most luxurious and provide superior customer service to ensure your stay is fun and fullfiling.  Moreover, these hotels bring in many people from all over the world including parts of Europe, South America and United States.  They are part of Toronto’s Tourism cluster where they contribute exceptional experience to tourists all over the world. For more information, click on the two hotels below and plan your spot in Toronto!

   

For more information on Toronto Tourism, please click on the link below to download a Toronto Brochure, brought to you by Toronto Tourism.

Toronto Tourism Brochure

Toronto’s Tourism Cluster Weblog!

Welcome to Toronto’s Tourism Hot Spot! Toronto’s Tourism Cluster Weblog, at your fingertips!

Toronto is one of the most popular cities in the world!  It’s a worldwide meeting place – a touch of every culture around the world.  This blog is dedicated to Toronto Tourism.  Here you will find my blog topics about Toronto’s Tourism Cluster. This weblog will include postings regarding current news, updates and information about Toronto’s Tourism regarding events, cluster members, support structures, activities and marketing activities, along with information from at least two clusters in other communities that are similar to Toronto’s Tourism Cluster!

Watch out! Toronto, here we go!